How a Partnership Forged in the Field Helped Shape the Future of Crane and Rigging Software
When Australian crane hire giant Borger Cranes needed smarter systems to support its exponential growth, EQUIPR Software stepped in. Over the past seven years, they have been collaborating closely to engineer the future of crane and rigging operations.
Since its inception in 1980, Borger Cranes has grown from a modest one-crane family venture into one of Australia's leading crane-hire and rigging companies. Borger now operates an impressive fleet of more than 250 cutting-edge cranes ranging from small 3-tonne units to heavy-duty 750-tonne all-terrain cranes.
Yet behind this impressive growth lay crippling operational challenges.
A big part of the reason Borger Cranes was so successful and kept growing was because our business philosophy was to always say yes to the customer. Even if we were booked out and someone rang us in the evening needing a crane the next morning, we said yes and then figured out a way to make it happen. But to keep being able to say yes, we needed software that would support our business processes from start to finish. The software we were using at the time was very limited in its functionality and a lot of manual workarounds were required.— Nathan Borger, Technical Manager
After months of research, Borger decided that EQUIPR Software's deep industry knowledge and flexible, consultative approach was exactly what it needed.
The other software providers we considered essentially said, This is our product, take it or leave it. But there were so many features we did not need and others we wanted but they did not have. The EQUIPR team was willing to custom design software to meet our needs.— Shawn Borger, General Manager
Rolling Out EQUIPR Allocate
In early 2020, Borger rolled out EQUIPR Allocate to centralise crane and operator scheduling and streamline resource management across its expanding fleet.
EQUIPR helped us manage the expansion of the company into the Hunter Valley and Queensland in 2020. Allocate allowed us to easily manage bookings across multiple depots, increase fleet utilisation and keep up with increased safety and compliance requirements.— Shawn Borger, General Manager
The impact was immediate.
When we started with Allocate in 2020, we did 30,000 jobs that year. In 2025 we completed over 130,000 jobs.— Shawn Borger, General Manager
Digital Transformation with EQUIPR Operator
Borger continued its digital transformation in 2025 with the adoption of the EQUIPR Operator app, enabling operators to digitally submit timesheets, mobile dockets, safety checks and compliance records.
There were a few issues at the start, but EQUIPR was very responsive in fixing them. EQUIPR Operator has reduced manual data entry and supported our efforts to centralise our invoicing in our head office in Sydney, which is a huge benefit.— Nathan Borger, Technical Manager
Continuous Collaboration and Co-Development
Behind Borger's transformation lies continuous collaboration and co-development.
Some of our biggest product leaps have come directly from Borger's real-world challenges. Their feedback has never been theoretical - it is born on the jobsite and tested under pressure. That alliance has made our software stronger, smarter and genuinely built for crane operations.— Anthony Roche, EQUIPR Software
We are now in a position where the software is ready to scale with us. I am confident that things will be even better going forward and that we will continue to expand our operations thanks to our partnership with EQUIPR.— Shawn Borger, General Manager
Borger continues to push us forward. Their ambition matches ours and that alignment means we are building more than software together. We are shaping the future infrastructure of crane and rigging operations.— Anthony Roche, EQUIPR Software